According to the ‘Financial Times’ reports, Tata Group is developing a "super application" that will total its few customer administrations, referring to Tata Sons administrator N Chandrasekaran. Administrations will incorporate food and basic food item conveyance, fashion, hardware purchaser, money related services, instruction and human services, among others. The application – liable to dispatch in December or January – will set the Tata’s in opposition to Amazon and Reliance Jio, which is supposed to design a comparable contribution in a joint effort with Facebook. The salt-to-programming aggregate hasn't been enthusiastic about shopper web contributions up until this point: it at present runs e-posterior Tata CLiQ, e-food merchant StarQuik and online hardware stage Croma.
Tata Group recently declared that they plan to dispatch their rendition of an 'Application of Apps' before the year's over/ahead of schedule one year from now which will incorporate various multiple services, for example, Online Fashion, Food Delivery, Financial Services, and other services. The company hopes to leverage its consumer base of hundreds of millions of Indians in various categories and build a "world-class platform to provide services to Indian consumers" outside India. Tata Group operates a variety of commodities, such as groceries, airlines, retail stores, hotels, watches, etc. Its brands include Tata CLiQ, Starbucks, West End, Vistara, Croma, Star Bazaar, etc. The service is likely to be developed by the new company of the Tata Group. According to sources, the company established the entity Tata Digital.
Basically, what are the features of super application?
Superapp as a concept first appeared in China and Southeast Asia. Internet companies in these countries/regions have realized the potential of clubbing services on their platforms, such as shopping, payment, taxi booking, catering services, etc., and realized better revenue. These include WeChat, GoJek, Grab, etc. Through super apps, traffic from social media and communications is directed to additional services, while super apps are basically a one-stop shop search for a wide scope of items and administrations that provides various products and services. The popularity of smart phones is the key to the success of super apps.In India, Reliance Jio owned by Mukesh Ambani, Paytm owned by Vijay Shekhar Sharma, and PhonePe owned by Flipkart Group are developing into super apps. For example, Reliance Industries Ltd provides a series of services under its Jio umbrella, such as content streaming, shopping, payment, messaging, games, etc.
At present, the details of Tata Group’s super app are not available. At the same time, it is reported that RIL and Facebook are using the WhatsApp platform and user base to release the idea of a multifunctional application on WeChat, China's super app. The plan is to launch a super application, and buyers can also purchase staples through Reliance retail stores, or shop on ajio.com, or use JioMoney to pay.If Tata follows Reliance's script, it may eventually acquire some Indian startups when its super app is released. However, it seems that the reason for the Tata Group’s entry into this field may only be FOMO-all estimates indicate that e-commerce will occupy a large share of the future retail business, and the traditional physical business is trying to transform digital to not lose Their share. This seems to have prompted Reliance to take a large-scale action with JioMart-if Tata's super-app ambitions show any signs, then it seems to be making a major push in the same direction.
However, its digital launch may not be as smooth as Reliance - aside from gaining nearly 400 subscribers through Jio, Reliance quietly hijacked digital startups before finally launching JioMart. The company acquired Mumbai-based Fynd fashion trading company, Haptik-based chatbot company and Hyderabad-based NowFloats, which allowed small mom and pop businesses to access. The experience in dealing with these start-ups could possibly prove invaluable as the company launched its own digital offering.